It would be fairly safe to assume that if given a mauve bridesmaid’s dress or mauve curtains, most modern women would be less than enthusiastic. For years, the color mauve’s reputation has been far from fashion-forward, maybe even backward? But this wasn’t always the case.
Mauve enjoyed time in the limelight during the 19th century when the first synthetic dye mauveine, later nicknamed “mauve,” was accidentally and serendipitously discovered during the search for a malaria cure.